How to tackle the complexity of a mobility policy?

December 11, 2018
Article

You recently moved or got a new job? Commuting distances and alternatives to go to work must be one of your concerns!  We bet you took it into account before making your decision. It appears indeed that the ease of access to work plays an increasingly important role for more and more employees in their decision making. It is normal due to the huge impact it can have on the staff’s well-being and stress-level.

It would be illusory to think that the relocation of companies could solve its own mobility issues. It has been proven that a policy consistent with the economic location and the demographic concentration, supported by a good mobility plan, could have a significant effect on transport demand.

Looking for the best way to commute
Photo by Oxana v on Unsplash

Nowadays, besides workplaces, most of the leisure activities, schools and other venues, are very scattered, which makes the adequacy with the public transport and multimodal offer much more complex.  Taking actions to improve the coordination of multimodal transportation is a huge challenge, simply because of the variety of actors and the multiple levels of government involved. The fragmentation of the Belgian institutional system also tends to complicate the adjustment of a mobility plan adapted to the territory.

The development of a mobility policy is therefore not easy to implement, both at the corporate and at the political level. However, employers should not be discouraged as their contribution to work organization, mobility management and accessibility can foster a better transport policy. In addition, their competitiveness and economic development is directly affected, and the same goes for the Brussels area and its metropolitan area.

The design of a parking policy linked to a smart parking management tool is an excellent mean to implement the new policy and its related plan. Why? Because  such a tool allows you to address directly those coming by car and to incentivize them to think about alternatives to cars.