How to tackle the complexity of a mobility policy?

December 11, 2018
Article

If you recently moved or changed job, you thought about your home-work commuting distance and alternatives.  We bet you took it into account before making your choice. Indeed, it appears that the ease of access to the workplace plays an increasingly important role for more and more employees in their choice. And it’s normal due to its huge impact on their stress and wellbeing.

It would be illusory to think that the relocation of companies could solve on its own mobility issues.  It has been proven that a policy consistent with the economic location and the demographic concentration, supported by a good mobility plan, could have a significant effect on transport demand.

Looking for the best way to commute
Photo by Oxana v on Unsplash

Besides workplaces, most of leisure activities, schools and others are also now very scattered, which makes the adequacy with the public transport and multimodal offer much more complex.  Taking actions to improve the coordination of multimodal transportation is a huge challenge, simply because of the variety of actors and the multiple levels of government involved. The fragmentation of the Belgian institutional system also tends to complicate the adjustment of a mobility plan adapted to the territory.

The development of a mobility policy is therefore not easy to implement, both at the corporate and at the political level. However, employers should not be discouraged as their contribution to work organisation, mobility management and accessibility can foster a better transport policy. In addition, their competitiveness and economic development is directly affected, and the same goes for the Brussels area and its metropolitan area.

The design of a parking policy linked to a smart parking management tool is an excellent mean to implement the new policy and its related plan. Why? Because with such a tool you address directly the one coming by car and you incentivise them to think about alternatives to the car.

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